Agromafia: behind olive oil fraud

Over the recent years we have made an effort to educate consumers on the olive oil industry fraud. It is what Tom Mueller has well documented in his book “Extra Virginity: The Sublime and Scandalous World of Olive Oil. The fraud not only hurts small family businesses like ours, but more importantly it deceives consumers and is the main reason why unhealthy olive oil finds its way to “75% to 80%, easily” of the US consumers. We are glad that it was aired in 60 Minutes and lots of people got an insight of what is going on.
See the 60 Minute segment here.